Seven billion people calls for new design thinking, a conscious understanding of the majority cultures in the world, and a shift in how and where we look for innovation.

Susan McPherson’s career path has taken her from dreams of being an astronaut, to the newsroom at USA Today, and all the way to the media business in China. Read the real-life story of this corporate social responsibility superstar and senior vice president at public interest communications firm, Fenton, as she finds her Work on Purpose.