Nandini Narula
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Nandini Narula 2008 fellow
Bold Idea
Deliver the power of online marketing technologies to low-income entrepreneurs in developing countries, enabling them to grow their businesses and increase their income.
Organization
GreenMango levels the playing field for poor entrepreneurs by providing an affordable, accessible marketing platform that is designed to help small entrepreneurs in developing countries grow their businesses. Launched in Hyderabad, India, GreenMango gives them access to new sales channels, enables them to market their businesses to new customers, and validates their work through the reviews of their past customers. The platform centralizes credible information and its multiple access points (internet, in-person, and SMSReach clients across all income segments).
Biography
Nandini Narula and Yasmina McCarty met while working together in international microfinance at Women’s World Banking where they developed a deep understanding of low-income entrepreneurs, the environment they work in, and the challenges they face to succeed. Nandini received her MSc in Local Economic Development from the London School of Economics and Political Science.
