Edrizio De La Cruz
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Edrizio De La Cruz 2012 fellow
Bold Idea
Unlock millions of dollars in support for families in Latin America by replacing traditional remittances with SMS e-gift cards for local retails.
Organization
As opposed to sending cash, Regalii allows Latinos in the U.S. to send gift cards (via SMS). Family members in LAC can redeem their Regalii in local stores and supermarkets where remittance recipients already shop.
Biography
Edrizio De La Cruz is a recent MBA graduate from The Wharton School at The University of Pennsylvania. Prior to Wharton, Edrizio spent four years in Investment Banking at J.P. Morgan and Private Equity at Pegasus in New York. Edrizio focused predominantly on M&A and leverage financings for media and tech companies.
