Edrizio De La Cruz

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2012 Echoing Green Fellow »

Regalii

with Juan Maldonado

Latin America

www.regalii.com/en-us/

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Edrizio De La Cruz 2012 fellow

Bold Idea 

Unlock millions of dollars in support for families in Latin America by replacing traditional remittances with SMS e-gift cards for local retails.

 
Organization 
As opposed to sending cash, Regalii allows Latinos in the U.S. to send gift cards (via SMS). Family members in LAC can redeem their Regalii in local stores and supermarkets where remittance recipients already shop.
 
Biography 

Edrizio De La Cruz is a recent MBA graduate from The Wharton School at The University of Pennsylvania. Prior to Wharton, Edrizio spent four years in Investment Banking at J.P. Morgan and Private Equity at Pegasus in New York. Edrizio focused predominantly on M&A and leverage financings for media and tech companies.

Edrizio live

  • October 15, 2013 at 01:56 PM

    Fellows in Brief, October 2013  more Blog »

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