Edrizio De La Cruz

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Edrizio De La Cruz

2012 Global Fellow
Founder of Regalii with Juan Maldonado

Edrizio De La Cruz 2012 Global Fellow

Bold Idea 

Unlock millions of dollars in support for families in Latin America by replacing traditional remittances with SMS e-gift cards for local retails.

Summary 

As opposed to sending cash, Regalii allows Latinos in the U.S. to send gift cards (via SMS). Family members in LAC can redeem their Regalii in local stores and supermarkets where remittance recipients already shop.

Experience 

Edrizio De La Cruz is a recent MBA graduate from The Wharton School at The University of Pennsylvania. Prior to Wharton, Edrizio spent four years in Investment Banking at J.P. Morgan and Private Equity at Pegasus in New York. Edrizio focused predominantly on M&A and leverage financings for media and tech companies.

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Bold Idea and summary information may only be accurate as of the awarding of the Fellowship. Echoing Green attempts to maintain current Experience information, but for their most recent status it may be best to contact the Fellow directly.

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