Our friends at BBMG (a branding and integrated marketing firm) released a hot new whitepaper this month outlining a framework and approach to philanthropy's "new consumer."  As they put it:

The recession has affected our nation’s institutions across every sector. Consumer trust is lower than ever, and the demand for innovation has never been higher. As organizations look for new ways to do more with less, the opportunity has never been better for nonprofits to reimagine themselves. And it starts by listening to the new consumer. They are, after all, your next donor.

Download their excellent 4-page whitepaper (registration required) or register for their free webinar tomorrow, October 28th at 2pm EST.