Building the World’s Largest FairTrade Products Marketplace

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1993 Echoing Green Fellow Priya Haji and her organization World of Good recently partnered with eBay with the bold goal of developing the world’s largest fair trade community and marketplace. Last week, they unveiled the community portal at www.worldofgood.com. eBay’s Robert Chatwani sums up their community strategy at a recent interview at TreeHugger.com:

So the first phase of creating a community to cultivate dialogue around social impact and commerce was really important, and we felt that creating a vehicle through blogs, questions and answers, and various articles was a nice forum to enable people to interact with each other. It’s not just the idea of buying, but sharing values and ideals and understanding the impact we’re all having on people and the planet.

The site features blogs from community members, articles from a variety of media partners (including Echoing Green!), and discussion forums. It’s already brimming with lively discussionsan and an active membership.

The second phase of the site (to be rolled out later this year) centers around commerce and developing “a trusted platform” for people and planet-positive products. Congratulations to Priya and the rest of the team behind this exciting project!